Technical SEO Setup

Search-ready foundations: semantic structure, metadata, schema, sitemaps/robots, and clean canonical/redirect rules.

Make it easy to crawl, index, and understand

I set up the technical pieces that help search engines interpret your site correctly: consistent heading hierarchy, accurate metadata, JSON-LD schema, organized sitemaps, safe robots rules, and canonical/redirect hygiene that prevents duplicates.

It’s a practical baseline that supports future content work and keeps the structure clean as you grow.

What’s Included

Heading Hierarchy

H1–H6 order, semantic landmarks, and accessible roles for clarity and crawlability.

Metadata

Titles and descriptions with safe lengths; Open Graph and Twitter Cards configured.

Schema (JSON-LD)

Organization, WebSite, BreadcrumbList; extend to Article/Product if applicable.

Canonicals & Redirects

Canonical tags, 301 rules, and parameter handling to avoid duplicate paths.

Sitemaps & Robots

XML sitemap organization and safe robots directives aligned with your structure.

Search Console & Analytics

Site verification, basic property setup, and sanity checks for indexed status.

Technical Approach

  • Semantic HTML and consistent H1–H6 use across templates; ARIA/landmarks where appropriate.
  • Programmatic title/description patterns with sensible fallbacks and length guards.
  • JSON-LD injected server-side for Organization, WebSite, and BreadcrumbList; extend as needed.
  • Canonical policy across archives, pagination, parameters, and alternate routes.
  • 301 mapping with no chains; enforce a single host + scheme (www/non-www, HTTP→HTTPS).
  • XML sitemaps grouped by type; large sites split and capped to avoid oversized indexes.
  • Robots rules aligned with caching/CDN and security headers; no accidental blocks.
  • Search Console property setup and index sanity checks after launch.

Common Scenarios

New Build

Stand up a clean, search-ready baseline before content and campaigns ramp up.

Cleanup / Migration

Fix duplicates, map 301s, and standardize metadata during a theme or host change.

Information Architecture & Internal Linking

URL hierarchy, nav model, breadcrumbs, and hub linking.

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WordPress Theme Design

Bootscore child themes with schema-ready markup.

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Performance & Security Hardening

Vitals, caching/CDN, headers, and practical fixes.

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Make Your Site Search-Ready

Share your pages and goals — I’ll configure the technical SEO baseline and hand it off cleanly.